







We can always make an impact with what we have.
I manage to make the most out of the resources available but also out of the collection of capabilities my team and I have, resulting in a sense of ownership of the solution and its results.
A common language makes communication easy.
I like to understand deeply the problem at hand and its overall context, this allows me to better listen and communicate with stakeholders and users about their actual way of looking at the situation.
If used well our mind can work wonders for us.
I love to create gaps just to fill them out when thinking about how an experience might go wrong and more importantly how it needs to go right.
A selection of projects where I thrived.
Multichannel fidelity experience for 7 Eleven & Petro7
Coca-Cola, a global beverage leader, sought to enhance its understanding of production and sales volume across its worldwide network of bottling partners.

Strategy and product design for mental health and wellbeing.
Signage systems design manual for Mexico City’s Integrated Mobility System
