Image is representative and generated via AI, final UI is copyrighted material.

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Project overview:

Coca-Cola, a global beverage leader, sought to enhance its understanding of production and sales volume across its worldwide network of bottling partners. Bain & Company, a strategic consulting firm, was engaged to develop a comprehensive strategy for this initiative. Our challenge at Umbrage was to transform this complex strategy into a user-friendly digital interface, enabling Coca-Cola's decision-makers to gain real-time insights into production and sales data, along with the myriad factors influencing performance in each region.

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• Extensive user research:
  • Conducted in-depth interviews with bottling plant managers across various global regions, gathering crucial insights into operational challenges, data management practices, and regional nuances.
  • Collaborated with country-level volume and revenue analysts to understand their data needs, reporting workflows, and the specific factors influencing their markets.
  • This deep dive into user context allowed me to accurately map the user journey and Identify key friction points.
• Collaborative design process:
  • Worked closely with Bain & Company consultants to synthesize research findings and translate their strategic insights into user-centered design principles.
• Interface design and prototyping:
  • Developed wireframes, prototypes, and high-fidelity mockups of the digital interface, focusing on data visualization and intuitive navigation.
  • Designed interactive dashboards that allowed users to easily explore production and sales data, analyze trends, and compare performance across different regions.
• Data integration and visualization:
  • Employed data visualization techniques to present complex information in a clear and actionable format, empowering users to make informed decisions.
• Global teams coordination:
  • Coordinated with global teams, helping to understand different regional needs, and adjusting the design to the different cultures that would use the product.

Outcomes:

• The resulting digital interface provided Coca-Cola with unprecedented visibility into its global bottling operations, enabling data-driven decision-making.
• The platform streamlined reporting processes, reduced data analysis time, and improved communication between bottling partners and corporate headquarters.
• By empowering local teams to understand market trends and the impacts of different variables, they were able to act in a more efficient way.